AAA, Case Study

The Connected Car Before It Had a Name

Back in 2013, before connected mobility was trending, Morris was invited to headline the AAA Senior Managers’ Workshop with a keynote titled The Connected Car. He didn’t just introduce a new term—he framed a future where vehicles become data centres on wheels, drivers become algorithmic passengers, and roads evolve into intelligent networks. Morris helped senior motoring leaders explore what this would mean for policy, insurance, data ethics, and public infrastructure.

Shift: From car ownership and road safety to mobility-as-a-platform and predictive, data-led ecosystems.

The result?: AAA leadership began integrating connected car futures into long-range planning, setting the groundwork for public mobility frameworks and advocacy.