BP Australia, Case Study

Building the Service Station of the Future with BP Australia

Strategic Foresight and Industry Transformation

BP Australia engaged Morris Miselowski to deliver a Keynote and participate in the BP Business Panel Session at the 2013 conference titled The Future in Store. This event brought together key leaders from BP's marketing, dealer, regional, and retail divisions to explore how the global energy giant could reinvent its service stations and retail operations to stay ahead of emerging energy trends and consumer expectations.

Morris's keynote addressed critical shifts in energy consumption, the rise of electric and autonomous vehicles, and the evolution of service station experiences. He presented a bold vision of service stations transforming into energy hubs, equipped with tap-and-go payments, mobile charging for electric vehicles, and blockchain-based energy trading. His insights pushed the audience to think beyond petrol and into the broader ecosystem of digital retailing and decentralised energy grids.

Following the keynote, Morris joined the Business Panel, where he fielded questions about the future of convenience retailing, the transition to smart energy solutions, and the global push towards sustainable fuel alternatives. His predictions around mobile payments, holographic displays, and on-site digital experiences resonated with BP's leadership, sparking discussions on how BP could pioneer these innovations at scale.

Shift: From traditional fuel stations to digital-first, multi-energy service hubs.

The result? BP Australia began exploring new models for contactless payments, electric vehicle infrastructure, and customer loyalty programs aimed at capturing the next generation of energy consumers.