Cummins, Case Study

Cummins Didn’t Want a Forecast. They Wanted a Future They Could Build.

Cummins brought Morris in to facilitate a private 3-hour foresight session with their executive team focused not on what’s trending, but on what they could do next. The goal? Help Cummins rethink their product, service, and supply chain strategies in light of fast-moving market shifts and global uncertainty.

Morris designed and delivered a custom workshop that used his proprietary BreadCrumb Innovation® method to provoke serious strategic rethinking. Together with key division leaders across filtration, chemical, emissions, OEM, and aftermarket he helped map out Cummins future: where they would play, how they would lead, and how to move from reactive to anticipatory systems.

The workshop didn’t stop at talking points. It produced strategic shifts, including the idea of parts that reorder themselves, predictive supply chains, and even a “throwaway line” that evolved into a serious exploration of on-site dispensing machines for just-in-time inventory. Morris challenged them to stop thinking in parts—and start thinking in platforms.

Shift: From responsive supply partner to predictive service platform inside a smart maintenance ecosystem.

The result?: Cummins left with direction, alignment, and momentum. The session became a catalyst for reimagining how they lead—not just supply—the markets they serve