Financial Synergy, Case Study

Showing Super Platforms Where the Real Risk Is

Morris keynoted Financial Synergy’s user conference in Melbourne, speaking directly to platform leaders, software clients, and decision-makers across the superannuation ecosystem. The brief wasn’t “what’s coming in tech” they already knew that. The real challenge was how to make platforms matter in a future where clients can’t see the difference. Morris used foresight to reframe relevance, trust signals, and digital fatigue and helped attendees confront the harder question: what are we really optimising for?

Shift: From feature updates to strategic visibility recentering product and platform around clarity, emotion, and future-aligned purpose.

The result? A high-impact keynote that made the invisible risk visible: becoming forgettable in a future where transparency is assumed and trust must be earned daily.