Microsoft, Case Study

Helping Microsoft Humanise the Future of Tech at the Life on Demand Launch

To launch their Life on Demand whitepaper with Ipsos, Microsoft invited Morris to join a high-profile panel exploring how Australians are blending work, life, and play in an always-on world. The event, held in Sydney with a curated audience of media and tech influencers, was designed to spark bold conversation around how people live with their devices—and what the future of digital etiquette and productivity should look like.

Morris brought his trademark foresight lens to the panel, unpacking themes from the whitepaper and projecting what tech-enabled living might look like by 2025 and beyond. He was joined by Microsoft’s Steven Miller, Vivid’s Jess Scully, and Ipsos' Laura Demasi. The room, filled with media, creatives, and business thinkers, leaned in.

Microsoft didn’t stop at the room. They extended the message nationally, inviting Morris to serve as a media spokesperson across multiple platforms—including a primetime interview with Peter Switzer on Sky News Business, where he broke down key findings and future implications for work, attention, and digital wellbeing.

Shift: From tech overload to digital fluency, Morris helped reframe the conversation around tech—not as a threat, but as a tool best shaped by human intention.

The result?: Widespread media traction, a future-focused brand moment for Microsoft, and an ongoing dialogue about how to live better in a world that never logs off.