NAB, Case Study

Foresight in the Room, Not Just in the Reports

NAB engaged Morris to help surface the quiet risks no spreadsheet could capture — trust erosion, digital identity fatigue, and next-gen clients who no longer saw the bank as a given. Through targeted foresight workshops and leadership sessions, Morris guided internal teams through the deeper question: how do you rebuild cultural authority without default status?

Shift: From quarterly performance to long-horizon presence — rethinking how NAB earns attention and builds trust in an invisible banking era.

The result? A new internal lens on what the bank should stand for in a post-trust, AI-shaped economy — and who it must be for the next generation to even notice.