National Sector Convenor, Case Study

Seeing the Whole Map When Others Only See Their Corner

Cross-Sector Alignment and Ecosystem Foresight

Tourism Australia didn’t bring Morris in to deliver a one-off keynote. They brought him in to help convene a national conversation across associations, destinations, educators, operators, and emerging workforce leaders about what the future of travel, experience, and identity would really require.

Over multiple engagements, Morris worked with a broad spectrum of players: the Tourism Export Council of New Zealand, Holmesglen’s tourism programs, Leading Hotels of the World, TEC-NZ, Events Queensland, and others. His keynotes and strategy sessions focused on more than visitor behaviour. He helped federated associations and cross-sector partners see themselves as part of a shared, evolving ecosystem one where sustainability, experience design, workforce readiness, and global brand trust would define success far more than brochures or bookings.

Shift: From siloed industry planning to orchestrated foresight across the entire visitor economy landscape.

The result? A reputation for helping Tourism Australia and its network of associations move from narrative coordination to future-ready strategic alignment ensuring each part of the system could lead in sync, not in isolation.