Retail 2020, Case Study
Retail 2020 Wasn’t a Concept. It Was a Live Beta Test of the Future.
Morris didn’t just talk about the future of shopping he built a prototype and opened the doors.
As the strategic architect of Retail 2020, Morris designed and launched a full-scale immersive foresight space: a walk-through retail environment showcasing what smart shopping could look, feel, and function like before most people had even seen a QR code. The experience featured frictionless checkouts, smart carts, AR overlays, data-triggered offers, and ambient AI logic—designed to show not just what tech could do, but how consumers would behave inside it.
For founders, product teams, and platform leaders, it was a physical proof of concept how startups could integrate into retail ecosystems and what consumer readiness really looked like at scale.
Over 100,000 people walked through it in three days. Media coverage went national. UX strategists took notes. Some even pivoted.
Shift: From future-of-retail theory to real-time, testable, immersive UX prototype.
The result?: Retail 2020 became a living lab for how startups, platforms, and enterprise tech could actually land in the hands—and habits—of everyday people.