The Australian Cotton Conference brought Morris in to keynote its national industry gathering. His session was designed to push growers, supply chain partners, and exporters to look beyond yield and acreage and instead see themselves as critical players in a global food and fibre economy shaped by data, design, and strategic trust.

Ridley AgriProducts, Australia’s largest commercial provider of animal nutrition solutions and an ASX-listed company (RIC), turned to Morris for more than a keynote. They engaged him to design and lead a long-term innovation strategy program that would challenge assumptions, unlock internal creativity, and prepare Ridley to lead not follow in the future of food and feed.