Morris Misel Case Studies

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Retail 2020, Case Study

Retail 2020 wasn’t just an exhibition it was a portal. Designed and curated by Morris Misel, this 3-day centrepiece of the national Retail Expo welcomed over 100,000 people into a walk-through simulation of what the future of shopping could look like. Retail 2020 stood apart an immersive, multi-sensory prototype that blended technology, foresight, and theatre.

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