The Caravan, RV & Accommodation Industry of Australia (CRVA) brought Morris in at a time when the sector was under immense pressure to evolve. Member expectations were shifting, new competitors were emerging, and the association needed a way to align a broad ecosystem of stakeholders under one shared direction.

When BIG4 gathered its national network for a major strategy and leadership conference in Brisbane, they invited Morris. Sharing the stage with Ita Buttrose, Mark Bouris, and Tourism Australia’s Andrew McEvoy, Morris delivered a keynote that zoomed past incremental change and tackled the real question: What does the next generation of travellers actually want and who’s building for them now?

When Events Queensland gathered regional leaders, tourism marketers, and festival organisers from across the state, they wanted the opening keynote to challenge assumptions and energise the future. They brought in Morris to do exactly that and he delivered Futurevation, a bold, thought-provoking session designed to reframe what regional events could become.