Tourism Export Council of New Zealand (TEC-NZ), Case Study

Aligning a Nation’s Export Story with the Future of Travel

The Tourism Export Council of New Zealand (TEC-NZ), the peak body for the country’s inbound tourism operators, first invited Morris to speak during a period of intense sector disruption. But it didn’t end there. Over several years and multiple engagements, Morris has returned to TEC-NZ as a trusted foresight voice guiding members through a shifting global travel landscape marked by climate pressure, digital transformation, and changing visitor expectations.

His keynotes consistently moved beyond visitor numbers and marketing spend. Morris reframed tourism as a systemic contributor to national identity, economic resilience, and cultural relevance. Each session with TEC-NZ tackled the future of trust, the rise of AI-enhanced trip design, sustainability as strategy, and how generational shifts were redefining what it means to host, connect, and thrive in the global visitor economy.

Shift: From destination marketing to future-led ecosystem strategy.

The result? A re-energised national dialogue around the role of tourism in New Zealand’s future with TEC-NZ positioned not just as a peak body, but as a strategic convenor ready to guide what comes next.