Trend Micro, Case Study

Trend Micro Didn’t Want a Product Plug. They Wanted a National Conversation.

For the Australian launch of its Titanium suite, Trend Micro commissioned Morris to research, write, and deliver a media-ready foresight report: The Future of Online Security & the Cloud. But this wasn’t just content. It was a strategy. Morris led the qualitative research, framed the foresight, and positioned Trend Micro as the voice of clarity in a rising storm of digital confusion.

He didn’t just talk about risks. He forecasted ripple effects. Privacy shifts. Parental dilemmas. Security fatigue. The collapse of trust between users and the systems they rely on.

The report was accompanied by a panel series, media interviews, and a national media rollout—including broadcast commentary. Morris helped shape not only how the public viewed online safety, but how journalists framed the product and its urgency.

Shift: From cybersecurity feature set to cultural foresight and public trust narrative.

The result?: Multiple pieces of national coverage, broadcast appearances, and a product launch that punched far above its weight—because it wasn’t about selling protection. It was about owning the conversation.