Allianz, Case Study

Two Crises, One Opportunity Rebuilding Relevance Before It’s Too Late

Across two pivotal moments post-GFC and again during the fallout of the Royal Commission Allianz engaged Morris to challenge how insurance could stay trusted, needed, and human. The focus was not on product, but on public positioning: What should a 21st-century insurer mean to people?

In parallel, Morris was commissioned to script a global innovation video on the future of healthcare delivery (mHealth), and later headlined their national Workers' Compensation summit. His keynote reframed the future of work, wellbeing, and the evolving contract between insurers, employees, and the institutions we trust to catch us when things go wrong.

Shift: From claims-handler to resilience partner repositioning Allianz not behind the client, but beside them.

The result? A multi-layered relationship that reset how Allianz talked about trust, future relevance, and the human impact of the systems we insure