The Future Summit with ASOFIA, Case Study

Retail Transformation and Industry Inspiration Across Australia

When ASOFIA invited Morris Misel to headline The Future Summit, they weren’t asking for a generic trend overview they wanted a national catalyst. Over a multi-city tour backed by Westfield, Morris delivered exactly that: five packed events across Melbourne, Adelaide, Perth, Sydney, and Brisbane that rewired how the retail construction and fitout industry imagined its role in what’s next.

Each stop of the tour became a launchpad for fresh thinking: the future of multi-use retail spaces, how technology reshapes physical environments, and how design thinking can future-proof shopping precincts. Morris delivered not just keynote content but community-wide provocation blending foresight with practical application for designers, architects, builders, and landlords alike.

What set this tour apart was its access and immediacy. Morris didn’t just forecast; he facilitated. From live Q&A sessions with Westfield strategists to workshops on human-centred placemaking, The Future Summit became a two-way exploration of what comes after the store.

Shift: From traditional retail design to integrated, adaptive, future-forward destination spaces.

The result? ASOFIA members left with a shared language around foresight, clarity on how to adapt design for the next generation of retail, and a renewed sense of possibility for the industry’s creative and commercial future.