When Morris Misel first proposed the concept of branded fruit to Horticulture Australia, it was seen as radical — a seismic shift in how urban consumers connect with the food they eat. He proposed a bold retail-first strategy transform fresh produce from undifferentiated commodity into high-trust, high-loyalty consumer brands.

When Carpet Court invited Morris Misel to speak at their national franchisee conference, they weren’t just seeking a keynote they wanted a wake-up call. Morris introduced foresight around AR visualisation, personalised showroom journeys, and customer-driven storyboarding.

When PZ Cussons engaged Morris Misel, they weren’t after a PowerPoint they wanted provocation. Over two immersive days, Morris dismantled old assumptions and rebuilt a culture of listening inside the company. His foresight process was simple but radical: bring the voices of real consumers into the room and let them lead.

When BP Australia invited Morris Misel to speak at their high-profile Dealer and Regional Conference on Hamilton Island, they weren’t just exploring fuel trends they were asking what comes next when petrol stops being the hero. He helped reframe fuel not as a product, but as part of a broader energy lifestyle.

Caltex Australia brought in Morris Misel to headline their National Distributor Association Conference, Morris took that invitation literally. His keynote didn’t just track trends; it redefined them. He challenged attendees to stop thinking of themselves as fuel distributors and start seeing themselves as energy ecosystem architects.

When ASOFIA invited Morris Misel to headline The Future Summit, they weren’t asking for a generic trend overview they wanted a national catalyst. Over a multi-city tour backed by Westfield, Morris rewired how the retail construction and fitout industry imagined its role in what’s next.

Retail 2020 wasn’t just an exhibition it was a portal. Designed and curated by Morris Misel, this 3-day centrepiece of the national Retail Expo welcomed over 100,000 people into a walk-through simulation of what the future of shopping could look like. Retail 2020 stood apart an immersive, multi-sensory prototype that blended technology, foresight, and theatre.

Morris delivered a keynote that helped IGA franchisees see beyond the shopfront. He mapped the future of community-based supermarkets not as price fighters, but as hyper-local hubs that blend convenience, connection, and customisation. Morris introduced a future where tech and trust coexisted.

JLL Australia brought in Morris Misel to help reimagine the shopping mall not as a commercial centre, but as a connected urban lifestyle hub. Through a series of high-level strategy workshops with their leadership team, Morris challenged the notion that malls were simply in decline.

JLL Canada invited Morris Misel to lead a series of executive foresight workshops exploring the evolution of shopping centres in a world of digital-first consumers and data-driven retail. Morris helped JLL’s Canadian leadership reimagine their retail properties as adaptive platforms not fixed locations.

When Morris Misel partnered with Elsternwick Mainstreet, the goal wasn’t foot traffic it was community revival. The brief was clear: re-energise a beloved retail precinct facing the digital squeeze. Morris’s response? A hyper-local strategy that fused street charm with smart technology.

When Paint Place invited Morris Misel to headline their national conference, it wasn’t just about paint it was about purpose. Morris brought a deeply human keynote that reframed independent paint stores as pillars of local transformation. Not just retailers, but community colour experts.

When Snooze brought Morris Misel to their national franchisee conference in Hobart, they were searching for clarity on brand, customer experience, and their next leap forward. Morris delivered a keynote that didn’t just challenge the room it woke them up. He reframed the product not as a bed, but as a curated rest ecosystem.