Australian Israel Chamber of Commerce WA (AICC WA), Case Study

Not Just a Title A Test of Strategic Relevance

For over six years, Morris served as Resident Futurist to the Australian Israel Chamber of Commerce (WA) not in name only, but in relentless practice.

He wasn’t just brought in for keynotes (though he delivered many). He was embedded as a provocateur, strategic compass, innovation interpreter, and future translator for one of Australia’s most influential cross-sector business networks.

At boardroom briefings, business lunches, and headline events, Morris helped AICC members — including leaders from some of the country’s top 25 firms make sense of emerging global shifts in AI, technology, trade, and trust. But the real test came on the road.

Morris co-led high-level outbound trade delegations to Israel and Silicon Valley, delivering daily foresight briefings, reframing startup hype into strategy, and ensuring every international insight was turned into practical business value back home 

He didn’t sell the future. He helped decision-makers understand it, apply it, and lead through it locally and globally.

Shift: From chamber events as networking opportunities to foresight-driven leadership forums.

The result?: A long-term, trusted alliance in which Morris shaped how WA’s most influential business leaders explored, assessed, and acted on global innovation trends from boardroom to runway.