iSelect Leadership, Case Study

Preparing Leaders for a Future Their Customers Don’t Yet Know They Need

iSelect brought Morris in to deliver a keynote to its senior leadership team and investors but it wasn’t about competition or compliance. It was about anticipation.

The session focused on what tomorrow’s customers will expect before they ask. Morris challenged the group to reimagine digital platforms not just as facilitators of purchase, but as life-stage intelligence engines proactively helping users before the need is felt.

He explored how AI, automation, and trust shifts would remake everything from how policies are bought to how clients think about protection, identity, and work-life design.

This wasn’t a product pitch. It was a leadership rethink.

And it reframed the board’s thinking on what insurance will mean and require in a post-platform economy.

Shift: From reactive product strategy to anticipatory leadership thinking.

The result?: New strategic conversations at executive level and a mindset shift that influenced how iSelect designed both offerings and advisory pathways.