Cross-Sector Business Association, Case Study

Turning a Business Chamber into a Strategic Foresight Engine

For over six years, Morris served as Resident Futurist to the Australian Israel Chamber of Commerce (WA Division) not in name only, but in practice. This wasn’t just about keynotes. It was a long-term alliance grounded in boardroom briefings, national business lunches, outbound trade missions, and the kind of provocative foresight that business leaders still reference years later.

Morris helped AICC WA shift from a traditional business event platform to a strategic forum where foresight was not just welcome, but expected. His work included leading international trade delegations to Israel and Silicon Valley, delivering daily innovation briefings, translating startup signals into usable business strategy, and ensuring that WA’s top 25 companies could engage with global disruption without falling for hype.

Shift: From event-based networking to foresight-led business leadership.

The result? A deep, trusted alliance where Morris helped reposition AICC WA as a convenor of serious, future-facing conversations elevating both the organisation’s value and the strategic literacy of the business leaders it brings together.