Family Business Australia, Case Study

Helping Family Businesses Think Beyond the Next Generation

Family Business Australia brought Morris in to provoke thinking that stretched beyond succession. In a sector often focused on legacy, Morris challenged members to consider relevance, reinvention, and readiness not just for the next generation, but for the next economy.

His keynote explored how family businesses could remain competitive in an era of automation, demographic change, and shifting consumer values. Drawing on decades of work across privately owned companies, Morris reframed continuity as a future-focused strategy one that demands clarity on purpose, tech adoption, and the evolving expectations of both employees and customers.

The session resonated across generations in the room. Founders reflected. Successors engaged. And long-standing assumptions were aired, questioned, and reset.

Shift: From legacy preservation to strategic foresight across generations.

The result? A more future-focused sector dialogue, with members better equipped to steward their businesses through change not just as families, but as strategic players in Australia’s economic story.