ITAC, Case Study

ITAC Didn’t Want a Demo. They Wanted a Reckoning.

At ITAC—the Aged Care Technology Summit Morris was invited to address a room full of healthtech leaders, platform founders, engineers, and executives building the next generation of aged care systems. But he didn’t show up to talk about features. He came to ask: Who are you building this for—and what happens when you get it wrong?

Morris challenged the industry to stop designing for compliance and start designing for dignity. He spoke about AI-assisted care, predictive systems, sensor networks, and frictionless interfaces but always from the human angle. What happens when a system decides someone’s too frail to get help? What if your platform has no off-switch?

The keynote became a turning point in the room a reminder that every algorithm touches someone’s mother, someone’s grandfather, someone’s future.

Shift: From caretech as efficiency engine to caretech as a system of responsibility.

The result?: Founders and CTOs left with a renewed focus on trust, context, and the ethics of scaling human-sensitive systems.