SEEK, Case Study

SEEK Didn’t Want a Talk About Jobs. They Wanted to Talk About Judgement.

SEEK brought Morris in to work with their leadership team on the future of recruitment, AI in hiring, and the ethical tension between recommendation engines and real people’s lives. This wasn’t a tech talk—it was a mirror.

Morris challenged the team to go deeper than user journeys and feature releases. He asked: What are you actually optimising for? In an era where jobseekers are filtered by code, the real UX isn’t the app interface—it’s how it feels to be seen, sorted, and told who you are.

The session unpacked everything from data ethics and human trust to platform accountability, workforce shifts, and the emotional burden of tech-enabled rejection.

Shift: From matching jobs to designing platforms that people trust with their futures.

The result?: SEEK walked away with a reframed lens on decision transparency, AI integration, and the human moments inside their product that matter most.