McGill University, Case Study

Lifelong Learners, Not Past Students

McGill University engaged Morris to reimagine their alumni engagement strategy—not as former students, but as lifelong learners. Through workshops and strategic foresight, Morris advocated for modular learning pathways that would allow alumni to access skills and knowledge throughout their careers, positioning McGill as a constant partner in their development.

Shift: From past students to perpetual learners.

The result? A reframing of alumni relations as a lifelong partnership, unlocking new avenues for ongoing education and engagement.