When the Caravan, RV & Accommodation Industry of Australia (CRVA) needed to look a decade ahead, they booked Morris to deliver a full Innovation foresight workshop one that would challenge every corner of their industry to confront what was coming next. Morris designed and led a 4-tribe scenario workshop that brought together four key perspectives: manufacturers, retailers, holiday parks, and consumers.

Morris delivered a keynote to the Caravan & Camping Industry Association of NSW exploring the future of regional accommodation, shifting family travel behaviours, mobile-first bookings, and what it would take for campsites, cabins, and caravan parks to keep up with changing guest expectations. He challenged operators to reimagine their value as full-spectrum experiences.