For the global launch of Call of Duty: Advanced Warfare, Activision brought Morris in to translate fiction into foresight. His task: bring credibility, clarity, and real-world connection to a story centred around private military corporations (PMCs), exoskeletons, drones, and a 2059 battlefield shaped by advanced tech.

THQ’s Asia-Pacific leadership team brought Morris in to lead a foresight-driven strategy workshop. The brief? Help their cross-functional executive team navigate a rapidly evolving landscape of consumer behaviour, gaming platforms, business models, and regional growth. Tribe-based immersion, near-future and medium-future scenario work, and brutally honest conversation.