THQ Asia-Pacific, Case Study

THQ Didn’t Need a Talk. They Needed a Strategic Rebuild.

THQ’s Asia-Pacific leadership team brought Morris in to lead a foresight-driven strategy workshop—not to inspire, but to provoke alignment. The brief? Help their cross-functional executive team navigate a rapidly evolving landscape of consumer behaviour, gaming platforms, business models, and regional growth. The method? Tribe-based immersion, near-future and medium-future scenario work, and brutally honest conversation.

Morris designed a half-day, fully tailored workshop that split the THQ leadership team into strategic foresight tribes—each tasked with exploring a different future time horizon, focused on either B2B or B2C evolution. It was practical. Action-oriented. And just provocative enough to challenge their assumptions about relevance, market timing, and what leadership would actually look like in the next wave of gaming and interactive platforms.

Shift: From team offsite to future-oriented alignment around product, platform, and purpose.

The result?: A revitalised leadership team with shared foresight, cross-functional trust, and a strategic lens built for speed, scale, and creative tech relevance.