Morris Misel Case Studies
Caravan, RV & Accommodation Industry of Australia (CRVA), Case Study
When the Caravan, RV & Accommodation Industry of Australia (CRVA) needed to look a decade ahead, they booked Morris to deliver a full Innovation foresight workshop one that would challenge every corner of their industry to confront what was coming next. Morris designed and led a 4-tribe scenario workshop that brought together four key perspectives: manufacturers, retailers, holiday parks, and consumers.