Morris Misel Case Studies
BIG4 Conference, Case Study
When BIG4 gathered its national network for a major strategy and leadership conference in Brisbane, they invited Morris. Sharing the stage with Ita Buttrose, Mark Bouris, and Tourism Australia’s Andrew McEvoy, Morris delivered a keynote that zoomed past incremental change and tackled the real question: What does the next generation of travellers actually want and who’s building for them now?
Tourism Export Council of New Zealand (TECNZ), Case Study
When Morris was booked twice as the keynote speaker for the Tourism Export Council of New Zealand (TECNZ), it was a deep dive into the shifting wants of tomorrow’s traveller—micro-tourism, digital-first destinations, frictionless movement, and next-gen service. He brought future signals to life, proposed a 2025 tourism map, and helped operators reframe their thinking from seasonal bookings to lifelong regional relationships