Tourism Export Council of New Zealand (TECNZ), Case Study

New Zealand’s Tourism Future, Twice Over

When Morris was booked not once, but twice (in 2012 and 2016) as the keynote speaker for the Tourism Export Council of New Zealand (TECNZ), it wasn’t for a recycled talk. It was a deep dive into the shifting wants of tomorrow’s traveller—micro-tourism, digital-first destinations, frictionless movement, and next-gen service. He brought future signals to life, proposed a 2025 tourism map, and helped operators reframe their thinking from seasonal bookings to lifelong regional relationships 

Shift: From mass tourism models to intimate, anticipatory experience design.

The result?: TECNZ leadership called his presentations "game changing" and invited him to continue the foresight journey every four years.