Caltex Australia (Transport), Case Study

Fueling What Comes After Fuel

When Caltex Australia invited Morris to headline their National Distributor Association Conference under the theme See Change and Grow, the brief wasn’t subtle—and neither was the foresight. Speaking to the company’s top leaders, resellers, and regional managers, Morris delivered a keynote on next-gen fuel retail, mapping a transport future shaped by electric vehicle adoption, predictive refuelling, microgrid integration, and blockchain-backed logistics. But he didn’t just stop at tech. He reframed forecourts as multi-energy mobility hubs, built not around transactions but around relevance and trust.

Shift: From conventional fuel distribution to smart, adaptive mobility hubs connected by real-time data and energy flow.

The result?: Caltex began exploring digital payment ecosystems, EV servicing models, and smart loyalty platforms—signalling a strategic shift from fuel purveyor to next-generation mobility partner.