Morris Misel Case Studies

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Ford, Case Study

Ford invited Morris to join its Future with Ford Innovation Forum—a high-profile gathering of policymakers, creatives, and business leaders hosted at the Melbourne Museum. Alongside global futurist Sheryl Connelly, Morris brought a human-centred lens to mobility innovation, challenging the audience to see transport not just as infrastructure, but as culture.

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LSG Sky Chefs, Case Study

LSG Sky Chefs brought Morris to Hong Kong for their 2014 International Management Conference. He spoke about AI-powered provisioning, autonomous loading bays, robotics, and how airport kitchens were becoming logistical nerve centres. He framed inflight service not as hospitality, but as critical infrastructure.

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Australian Intelligent Transport Systems (ITS), Case Study

Morris was invited to headline the Australian Intelligent Transport Systems (ITS) Summit 2015. Morris delivered a smart transport systems keynote that provoked the audience to rethink their assumptions about mobility, infrastructure, and what it means to build systems for humans, not just vehicles.

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Fulton Hogan, Case Study

Since 2015, Morris has worked with Fulton Hogan across a series of tailored foresight keynotes and infrastructure innovation workshops. His sessions challenged assumptions, reframed infrastructure from asset to ecosystem, and explored emerging shifts in workforce, technology, and the future of civil construction.

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Caltex Australia (Transport), Case Study

Caltex Australia invited Morris to headline their National Distributor Association Conference. Morris delivered a keynote on next-gen fuel retail, mapping a transport future shaped by electric vehicle adoption, predictive refuelling, microgrid integration, and blockchain-backed logistics.

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BP Australia Transport, Case Study

BP Australia brought Morris in to headline their Dealer and Regional Conference with a critical question in mind: what comes after petrol? In his keynote and business panel session, Morris mapped a future where fuel stations evolve into intelligent, multi-energy service ecosystems.

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Parking Australia, Case Study

When Parking Australia invited Morris to keynote their Good Will Luncheon, Morris challenged them to think in movement, ecosystems, and smart parking systems. His keynote reframed parking not as a static asset, but as a mobility enabler—an interface between human intent, urban logistics, and digital networks.

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BMW Financial Services, Case Study

When BMW Financial Services brought Morris in to open their week-long planning summit and shift their 2020 vision from incremental thinking to foresight-first action. Morris laid the foundation for future-focused discussions on customer evolution, mobility finance, platform integration, workforce transformation, and competitive advantage.

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FM Summit NZ, Case Study

At FM Summit NZ 2017, Morris opened the national gathering of New Zealand’s facility managers with a keynote designed to shift the profession’s posture from reactive to regenerative. Morris introduced a radical truth: facilities aren’t static backdrops—they're adaptive ecosystems at the centre of community mobility, wellbeing, and resilience.

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AMTIL, Case Study

Morris was invited to headline AMTIL’s Annual General Meeting where he challenged Australia’s manufacturing and transport tech leaders to stop benchmarking the past and start imagining what doesn’t yet exist. Morris reframed advanced manufacturing as a mobility innovation engine.

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Facilities Integrate NZ, Case Study

At Facilities Integrate NZ, Morris delivered a keynote to an audience of facility managers, system integrators, and built-environment innovators grappling with how to future-proof the spaces that power transport, logistics, and commerce. Morris challenged the audience to rethink infrastructure as a dynamic logistics interface.

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AAA, Case Study

Back in 2013, before connected mobility was trending, Morris was invited to headline the AAA Senior Managers’ Workshop with a keynote titled The Connected Car. He didn’t just introduce a new term—he framed a future where vehicles become data centres on wheels, drivers become algorithmic passengers, and roads evolve into intelligent networks.

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Hella Industries, Case Study

Hella Industries invited Morris to deliver a private executive keynote for their senior leadership team. In an intimate, late-Friday evening session, he explored the shift from component manufacturing to connected sensor networks, where hardware becomes intelligent, adaptive, and interlinked with predictive logistics systems.

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