BP Australia Transport, Case Study

Reimagining the Forecourt as a Future Mobility Hub

BP Australia brought Morris in to headline their Dealer and Regional Conference on Hamilton Island with a critical question in mind: what comes after petrol? In his keynote and business panel session, Morris mapped a future where fuel stations evolve into intelligent, multi-energy service ecosystems. He outlined the rise of EV infrastructure, mobile refuelling, blockchain-based energy trading, and retail environments where charging, convenience, and community all converge. He reframed BP not as a fuel brand, but as a movement brand—relevant to the future of transport, not just the past.

Shift: From traditional forecourts to digital-first, decentralised energy hubs supporting the future of movement.

The result?: BP began exploring new service formats, digital payment systems, and loyalty redesigns, positioning itself to lead in the next era of customer-centric, multi-modal transport.