Elsternwick Mainstreet, Case Study

Revitalising Local Retail

When Morris Misel partnered with Elsternwick Mainstreet, the goal wasn’t foot traffic it was community revival. The brief was clear: re-energise a beloved retail precinct facing the digital squeeze. Morris’s response? A hyper-local strategy that fused street charm with smart technology.

He introduced geo-tagged loyalty offers, QR-code treasure hunts, localised Foursquare activations, and an interactive digital “Retail Guide to Elsternwick” to reconnect shoppers with the precinct. But it wasn’t just tactics it was storytelling. Morris helped retailers reshape their shopfronts as experience touchpoints. Where others saw empty windows, Morris saw canvases for micro-experiences and community storytelling.

He positioned Elsternwick not just as a place to shop, but as a retail village an ecosystem where traders, residents, and visitors became co-authors of its future.

Shift: From passive precinct to digitally-enabled local destination.

The result? Increased local engagement, stronger trader collaboration, and a blueprint that turned Elsternwick into a model for suburban retail revival across the country.