JLL Canada, Case Study

The Future of Shopping Centres

JLL Canada invited Morris Misel to lead a series of executive foresight workshops exploring the evolution of shopping centres in a world of digital-first consumers and data-driven retail. But this wasn’t about retrofitting. It was about reinvention.

Morris helped JLL’s Canadian leadership reimagine their retail properties as adaptive platforms not fixed locations. His vision included AI-powered layout optimisation, real-time footfall analytics, tenant performance dashboards, and dynamic zoning based on community demand.

Malls were no longer passive assets; they became responsive ecosystems. Every square metre had a data signature. Every walkway had a purpose. Every tenant relationship was reimagined as a flexible partnership with mutual intelligence.

Shift: From static shopping centres to smart, responsive commercial environments.

The result? JLL Canada began prototyping digital twin tools, reconsidered how to measure value across their property network, and set a new benchmark for what next-gen mixed-use retail spaces could be.