Ford, Case Study

From Cars to Culture at Ford’s Innovation Forum

Ford invited Morris to join its Future with Ford Innovation Forum—a high-profile gathering of policymakers, creatives, and business leaders hosted at the Melbourne Museum. Alongside global futurist Sheryl Connelly, Morris brought a human-centred lens to mobility innovation, challenging the audience to see transport not just as infrastructure, but as culture. His provocations ranged from shared mobility and autonomous ecosystems to what it means to age, raise families, and work in a world where ownership dissolves into access. He connected urban design, retail, parking, and productivity into a broader narrative of how mobility shapes identity and ecosystem design. The response was immediate. Attendees leaned in, the media followed, and the conversation spilled into Morris’s co-hosted ABC Nightlife segment with Sheryl that evening.

Shift: From car manufacturing to mobility ecosystems rooted in trust, access, and evolving lifestyles.

The result?: A keynote moment that stretched industry thinking, activated national media, and helped to position Ford as a convener of bold, inclusive futures.