LSG Sky Chefs, Case Study

Feeding the Skies: Reimagining Inflight Logistics as a Precision Supply Chain

When LSG Sky Chefs brought Morris to Hong Kong for their 2014 International Management Conference, they weren’t just seeking a keynote—they were seeking provocation. Speaking to a global leadership audience across aviation, catering, and logistics divisions, Morris delivered a future of aviation logistics keynote that challenged assumptions about timing, trust, and the invisible choreography required to deliver meals, drinks, and service across the skies. With airport tarmac access and a behind-the-scenes tour of their catering command centre, Morris grounded his foresight in real-world systems. He spoke about AI-powered provisioning, autonomous loading bays, robotics, and how airport kitchens were becoming logistical nerve centres. He framed inflight service not as hospitality, but as critical infrastructure. What’s loaded late doesn’t just inconvenience. It costs millions.

Shift: From airline catering to real-time, AI-enabled aviation logistics powering customer experience at altitude.

The result?: The keynote helped senior leaders reposition LSG’s operational value, contributing to stronger cross-regional alignment and future-focused project development in service innovation and supply chain responsiveness.