iSelect, Case Study

iSelect Didn’t Need a Policy Pitch. They Needed a Signal Check.

iSelect brought Morris in to keynote a high-level investor and client lunch designed not to showcase product, but to signal where the company was heading. The brief? Unpack the future of insurance, AI, anticipatory platforms, and how tomorrow’s customers will choose, compare, and trust in an era of predictive everything.

Morris delivered a strategic foresight keynote that challenged legacy assumptions about choice, attention, and data ethics. He explored what happens when insurance isn’t sold—but sensed, and when online comparison platforms become AI-led decision tools that anticipate life shifts before customers do.

From the rise of digital twins and IOT-triggered policies to the reshaping of trust in automated recommendations, Morris gave the audience a clear lens on what comes next and why the winners won’t just offer options. They’ll offer relevance on arrival.

Shift: From comparison platform to predictive, human-calibrated decision engine.

The result?: iSelect used the session to reinforce leadership positioning in a crowded market earning investor confidence and sparking client-side conversation around tech-enabled trust.