Parking Australia, Case Study

Turning Car Parks into City Operating Systems

When Parking Australia invited Morris to keynote their Good Will Luncheon, the industry was still thinking in metres and bays. Morris challenged them to think in movement, ecosystems, and smart parking systems. His keynote reframed parking not as a static asset, but as a mobility enabler—an interface between human intent, urban logistics, and digital networks. Speaking to leaders from councils, venues, shopping centres, and tech suppliers, Morris explored the role of car parks as real-time data hubs, EV grid nodes, autonomous vehicle docking stations, and future city infrastructure.

Shift: From revenue-per-space to future mobility infrastructure embedded within the transport stack.

The result?: The session sparked national conversations and post-event interest in turning parking assets into tech-enabled, adaptive, and community-driven mobility hubs.