SEEK Future Of Work, Case Study

SEEK Didn’t Want a Talk About Jobs. They Wanted to Rethink Their Role in the World of Work.

SEEK brought Morris in to work directly with their senior team on a deeper question than features, funnels, or KPIs:
How does a market leader shape what work feels like not just how it’s found?

This wasn’t about recruitment tech. It was about responsibility.
In a world where algorithms mediate first impressions, bias is coded into defaults, and career paths are shaped by invisible filters, SEEK wanted to understand its deeper role not just as a job-matching platform, but as a force in how work is understood and experienced.

Morris led a session that forced reflection on platform stewardship, employment identity, and what it means to design with dignity, not just efficiency.

He asked:
“What kind of worldview does your algorithm reinforce? What future of work are you co-creating and are you proud of it?”

It wasn’t an easy session. It was a real one.
And it reframed SEEK’s internal conversations around trust, leadership, and what it means to be accountable to both sides of the marketplace employers and humans.

Shift: From talent tech to workforce influence understanding their role as shapers of modern work.

The result?: A reframe that still informs SEEK’s leadership, ethics, and product development frameworks and a reminder that the future of work begins in the systems that present it.