Swissôtel, Case Study

Swissôtel Didn’t Want a Roadmap. They Wanted Permission to Rewire.

Long before their Accor acquisition, Swissôtel brought Morris to their leadership teams in Bangkok and Kolkata to help reimagine guest experience. The brief? “Help us navigate luxury, wellness, and automation without losing what makes us human.” Morris delivered custom foresight provocations on AI dignity, guest psychology, and sustainability storytelling  and challenged leaders to think beyond service into systems.

Shift: From 5-star comfort to layered, ethical, future-aware experience design.

The result?: His frameworks were used to reposition key CX initiatives and create post-session strategy momentum across Asia Pacific.