Global Hotel Convention, Case Study

The Leading Hotels of the World Didn’t Want a Speech. They Wanted a Reframe.

At the global convention in Tokyo, with over 80 of the world’s top hotel GMs in the room, Morris was invited to deliver the opening keynote. But he didn’t talk about service excellence or tech trends. He talked about anticipation. Emotion. Belonging. And how the best luxury brands won’t win by looking expensive they’ll win by feeling unforgettable. He introduced BreadCrumb Innovation® and HUMAND as tools to shift luxury from polished history to strategic intimacy.

Shift: From heritage-first hospitality to emotion-led brand relevance.

The result?: The keynote sparked a wave of internal conversations, strategic rewrites, and direct rebookings.