Westpac + Westpac NZ, Case Study

Written By Hope Brookins

Banking the Future Before It Becomes a Problem

Working with EY, Morris delivered strategic foresight keynotes and advisory for Westpac in both Australia and New Zealand. The focus? How to rebuild trust, anticipate behavioural shifts, and redesign relevance for the generation who no longer “banks” they just move value.

Shift: From financial product sales to behavioural trust architecture.

The result? Leadership-level clarity on what's next in financial services, delivered before emerging risks became market realities.

Hope Brookins
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