Meetings & Events Australia (MEA), Case Study

When the Unexpected Happened, Morris Set the Tone for the Entire Conference

Morris was already scheduled to speak at the MEA (Meetings & Events Australia) national conference. But when the headline international speaker couldn’t fly in, the organisers turned to Morris with less than 18 hours’ notice and one clear question: Could you open the entire conference?

He didn’t just say yes.

He reimagined the start of the event entirely.

Overnight, Morris built and delivered a high-impact future-state keynote Convention 2020 mapping the forces transforming the global events industry: from hybrid delivery to venue design, emotional resonance, automation, sustainability, and the economics of audience attention.

The session landed so powerfully it reshaped the tone of the entire event. Attendees called it “inspiring,” “visionary,” and “a much-needed call to evolve.” Multiple rebookings followed not because Morris filled a gap, but because he proved how critical real foresight is when disruption hits.

Shift: From opening logistics challenge to industry-defining moment of future clarity.

The result?: The most talked-about session of the conference and a reminder that sometimes, the best keynote isn’t the one planned, but the one that truly delivers.