
AGRICULTURE & FOOD KEYNOTES & WORKSHOPS
Cultivating the Tomorrow’s of Agriculture and Food
Discover the immediate future of agriculture and food, and take the decisive step towards becoming the foresight-driven industry leader your stakeholders demand.
Transforming agriculture and food industry leaders into proactive visionaries capable of navigating disruption, harnessing innovation, and driving sustainable, future-proofed food ecosystems.
… & your organization could be next.

SEE WHAT’S COMING, MAKE SENSE OF IT, & ACT DECISIVELY
Morris’s Proven Track Record in Agriculture and Food
Agriculture was among the earliest adopters of technology, not out of luxury, but necessity. Morris has spoken to farmers who were using drones to map their fields, satellites to monitor soil health, and robotics to automate harvesting long before these technologies made headlines.
They were forced to do more with fewer hands, tighter regulations, and volatile trade conditions, and yet they adapted and thrived. He has spoken about this renaissance not only to the industry but across radio, TV, and broader media, positioning agriculture as a leader in sustainable innovation and future-focused growth.
AGRICULTURE & FOOD KEYNOTE DESCRIPTION
Immediate Futures™:
Cultivating the Tomorrow’s of Agriculture and Food
The Agriculture and Food sector has long been the backbone of global stability, but for decades, it was written off as an outdated industry facing inevitable decline. Corporate farming, environmental issues, and generational farms disappearing all contributed to its struggles. But Morris saw something different. Morris saw resilience. He championed this industry not just as a necessity, but as a powerhouse of innovation that many had underestimated.
Morris Misel bridges these complexities, drawing from over three decades of working alongside global agribusinesses, food producers, distributors, and industry innovators. Morris's foresight has informed transformative strategies for agricultural powerhouses and emerging innovators alike, turning pressing challenges into clear competitive advantages. Through this keynote he empowers industry leaders with actionable, visionary insights to preempt shifts and seize emerging opportunities, and foster resilient, future-proofed organisations.
Signals & Shifts:
⬤ Next-level AI and IoT integration for hyper-precise resource management, yield optimisation, and sustainability
⬤ Transitioning mainstream agricultural practices towards ecosystem-restoring methods
⬤ Innovations in lab-grown foods and bio-engineered crops reshaping production norms
⬤ Blockchain-driven supply chains ensuring radical transparency from farm to fork
⬤ New adaptive strategies that anticipate and mitigate climate impacts
AGRICULTURE & FOOD INDUSTRY CHALLENGES
Pain Points & Tensions
cancel Increasing regulatory and consumer demand for environmentally responsible practices
cancel Challenges in effectively implementing emerging Agri-tech innovations
cancel Increasing vulnerability in complex global food systems and supply chains
cancel Rising scepticism around food sources, safety, and ethical considerations
cancel Difficulty attracting and retaining skilled, future-ready agricultural workforce
AGRICULTURE & FOOD
Case Studies
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Ridley AgriProducts
Helping ASX-Listed Ridley Spark a Culture of Innovation Across Australian Agriculture
Ridley AgriProducts, Australia’s largest commercial provider of animal nutrition solutions and an ASX-listed company (RIC), turned to Morris for more than a keynote. They engaged him to design and lead a long-term innovation strategy program that would challenge assumptions, unlock internal creativity, and prepare Ridley to lead not follow in the future of food and feed.
Over 12+ months, Morris architected a fully integrated experience: keynote provocations, strategy workshops, leadership panels, team-based foresight challenges, and a monthly video broadcast filmed on site with staff. Drawing on his BreadCrumb Innovation® framework, Morris helped Ridley’s people connect small ideas to big outcomes embedding innovation into everyday roles.
He also planted early seeds for what would become a future-facing app concept—long before apps were common—designed to use weather, crop, and inventory data to anticipate clients’ stockfeed needs before they even placed an order. The goal? Shift from order-and-deliver to predict-and-partner.
Shift: Ridley evolved from a commodity supplier to a foresight-driven partner, with innovation reframed as everyone’s business.
The result? A cultural and strategic leap forward for a listed industry leader proving that transformation in agriculture doesn’t start with tech. It starts with vision.
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Australian Olive Association
Seeing the Future of Farming Beyond the Grove
The Australian Olive Association brought Morris in across multiple conferences to provoke long-term thinking in an industry built on seasonal cycles and generational stewardship. At the National Olive Industry Conference in Adelaide, Morris closed the event with a keynote designed to push the sector beyond grove management and into systems thinking.
He unpacked how technology, consumer shifts, digital branding, and international trade expectations would reshape what olive producers need to be not just growers, but strategic connectors in global food value chains. His foresight challenged attendees to think in terms of data, carbon, traceability, and premium positioning. And the message stuck. Morris was invited back over multiple years to continue reshaping the conversation, working with the AOA to help members prepare for pressures they hadn’t yet named but soon would.
Shift: From volume production to strategic positioning in the global premium food economy.
The result? A multi-year collaboration that helped the AOA and its members begin building the next era of Australian olive success one rooted in innovation, trust, and forward-looking leadership.
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Australian Cotton Conference
Advancing Australian Cotton's Sustainability
At the Australian Cotton Conference, Morris led strategic foresight workshops focusing on the future of sustainable cotton production. His Keynote empowered industry leaders to adopt proactive, climate-aware strategies, driving resilient growth in the face of environmental challenges.
Shift: From reactive sustainability practices to industry-leading proactive sustainability strategies.
The result? Enhanced global reputation and tangible sustainability outcomes, reinforcing market confidence and ensuring long-term resilience.
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Nuseed
The Future of Seed Innovation
Morris delivered a powerful keynote for Nuseed's major customers at an exclusive, invite-only sit-down dinner. Positioned as the main speaker, Morris shared foresight-driven insights into the future of seed innovation and sustainable agricultural practices. The event sparked strategic conversations that extended well beyond the evening, solidifying Nuseed’s standing as a visionary leader in its sector.
Shift: From conventional seed practices to proactive, future-oriented product innovation.
The result? Strengthened market leadership in sustainable agricultural solutions and enhanced global competitiveness.
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AgriFutures
Igniting Agricultural Innovation with AgriFutures
At the AgriFutures Ignite Tribe Workshop, Morris facilitated an immersive foresight-led session designed to inspire the next wave of agricultural innovation. Entrepreneurs and thought leaders from across the sector engaged in collaborative future-mapping exercises, identifying transformative opportunities in sustainable agriculture, technology-driven production, and the evolution of the global food system.
Through Morris's Keynote and the Innovation Workshop, participants explored high-impact possibilities, leveraging insights to create actionable strategic roadmaps for AgriFutures' long-term vision.
Shift: From isolated agricultural innovation to a unified, foresight-driven strategy that anticipates future challenges and opportunities.
The result? A clearly defined strategic direction for AgriFutures, empowering stakeholders to proactively shape the future of agriculture, with a focus on sustainability, technology, and market adaptation.
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Fresh Connections 2011
Reimagining Fresh Produce Retail
Morris Misel was a featured keynote speaker at Fresh Connections 2011, held at the Brisbane Convention and Exhibition Centre. His session focused on the emerging future of fresh produce retail, exploring how technology, consumer expectations, and global supply chains are reshaping the industry.
The keynote was widely praised for its insights into technology-driven changes, particularly around QR codes and digital engagement in fresh produce. Following the presentation, PMA Australia-New Zealand Limited organised a follow-up webinar to continue the conversation around implementing QR codes in the industry, reinforcing Morris's vision for a digitally connected produce supply chain.
The session attracted strong feedback, with organisers expressing their appreciation for Morris's commitment and forward-thinking perspective. Media coverage and industry commentary highlighted the potential for technology to bridge the gap between producers and consumers, offering real-time transparency and enhanced traceability.
Shift: From traditional fresh produce handling to technology-enhanced, traceable supply chains.
The result? Increased awareness among industry leaders of the power of technology in fresh produce, sparking new conversations around digital transformation and customer engagement in one of the world’s most traditional retail sectors.
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Horticulture Australia
Redefining Horticulture’s Future with Horticulture Australia
Over several years, Morris returned time and again as Horticulture Australia's unofficial futurist, delivering Keynotes and Innovation Workshops. His involvement went far beyond single events—facilitating keynotes, workshops, and laser-focused strategy sessions that consistently positioned Horticulture Australia at the forefront of agricultural innovation.
During one of these pivotal sessions, Morris introduced the groundbreaking concept of branded fruit—urging growers to reconnect with urban consumers, transform fruit into a brand, and craft stories around place and people. This idea, unheard of at the time and wildly debated in the room, sparked further discussions with major retailers like Woolworths and led to additional work and strategic sessions with growers and associations. Today, the concept of branded fruit is commonplace, but it began as a radical shift towards reimagining horticulture's role in consumer engagement.
Shift: From traditional communication and industry practices to strategic, proactive adoption of digital tools, branded produce, and social media foresight.
The result? A cohesive vision and strategic blueprint empowering industry stakeholders to effectively leverage emerging trends, enhancing industry-wide collaboration and resilience.
“Morris developed a customised, interactive, virtual workshop and personalised industry video for us which definitely got our team thinking differently about the future – a great result!”
Kirsty McKee, AgriFutures
THE FUTURE OF AGRICULTURE & FOOD
Opportunities Ahead
check_circle Predictive Farming: Leveraging advanced analytics to anticipate market and environmental shifts proactively
check_circle Fully circular agricultural and food production systems minimising waste and maximising resource efficiency
check_circle Precision foods tailored to individual dietary and health needs becoming mainstream
check_circle Expanding urban agriculture infrastructure, significantly reshaping supply chain logistics
check_circle Cross-sector partnerships accelerating innovation and market responsiveness
Then | Now | Next
Morris Misel has been pivotal in the Agriculture and Food industry's evolution, influencing significant shifts from traditional practices to innovative, proactive approaches. His distinctive blend of foresight, deep sector expertise, and strategic clarity has consistently positioned organisations ahead of industry disruptions and opportunities.
Discover the immediate future of agriculture and food, and take the decisive step towards becoming the foresight-driven industry leader your stakeholders demand.
Whether it’s a keynote that sparks change, a workshop that maps strategic futures, or advisory sessions that turn foresight into action, Morris partners with you to navigate the complexity of what’s next. Book Morris Misel for your next event, workshop, or strategy session.
Then (2010)
How do we manage agricultural uncertainty?
Now (2025)
How do we proactively adapt agriculture to shifting realities?
Next (2030)
What if agriculture could anticipate disruptions before they occur?
YOUR FUTURE STARTS NOW
Futurist Keynote Speaker Morris Misel
Morris Misel (Miselowski) is a global business futurist, keynote speaker, trusted media voice, and strategic advisor who has shaped the thinking of the world’s biggest organisations and brands to understand what tomorrow might look like – long before they experience it. Morris is known for making the future feel clear, actionable, and, most importantly, human. He has helped clients including ANZ, Microsoft, Visa, Make-A-Wish, Caltex, UBS, Call of Duty, BUPA, and BP become future-proof.
With more than 30 years of experience spanning 160+ industries, Morris has earned a worldwide reputation for his ability to decode the complexities of the future and translate them into tangible strategies that everyone in an organization can understand and implement. He’s regularly called on by journalists, broadcasters, and editors, including ABC, Mashable, CBS, Times of India, SBS, The Australian, Times Inc., The Sydney Morning Herald, The Age, Sky News Business TV, The Herald Sun, and The Daily Telegraph, to explain what’s next and what to do about it.
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Immediate Futures™
Agriculture & Food Report
COMING SOON