Morris Misel Case Studies

Morris Misel Morris Misel

Health & Retail Advocacy Association, Case Study

For over 20 years, Morris has worked with the Pharmacy Guild of Australia across national conferences, regional member events, board strategy sessions, and industry partnerships. Standing in front of hundreds of pharmacists, Morris opened with this: you’re the most expensive pickers and packers in the country. The room fell silent. And then the shift began.

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Strata Community Association (SCA), Case Study

For more than a decade, Morris has worked with the Strata Community Association (SCA) at both state and national levels. Morris reframed the role of Strata managers entirely, helping them see themselves not as administrators, but as architects of community resilience and adaptive governance.

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Australian Funeral Directors Association, Case Study

Morris’s relationship with the Australian Funeral Directors Association spans decades, with keynote presentations, national and state AGMs, and workshop sessions delivered across the country. From Tasmania to Western Australia, he’s spoken to every level of the profession board, members, and emerging leaders helping them future proof.

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National Sector Convenor, Case Study

Tourism Australia brought Morris in to help convene a national conversation across associations. He helped federated associations and cross-sector partners see themselves as part of a shared, evolving ecosystem one where sustainability, experience design, workforce readiness, and global brand trust.

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Events Industry Association, Case Study

When MEA engaged Morris for their national conference, the brief was urgent. The sector was under strain, member sentiment was split, and the association needed a keynote that didn’t just inspire it needed to align. Morris opened the conference with a strategic foresight session that reframed the entire event. It wasn’t about trends. It was about truth.

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Exhibition and Event Association of Australasia (EEAA), Case Study

The Exhibition and Event Association of Australasia (EEAA) commissioned Morris to unlock clarity in the middle of a deeply disrupted sector. Over multiple engagements, Morris worked with the EEAA executive team, board, and members to make sense of what was happening across the business events landscape and what was coming next.

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TAFE Directors Australia, Case Study

TAFE Directors Australia brought Morris in to engage national leadership. He reframed vocational education as Australia’s most critical youth pathway the front door to future capability in a country whose workforce was being reshaped faster than qualifications could keep up.

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Governance & Leadership Association, Case Study

The Australian Institute of Company Directors brought Morris in to work with directors who knew their current frameworks weren’t built for what was coming. Across multiple sessions for not-for-profit leaders Morris worked with AICD members to explore the future of governance, decision-making, and strategic leadership.

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Australian Physiotherapy Council (APC), Case Study

The Australian Physiotherapy Council (APC) engaged Morris to help mark its 50th anniversary. In a profession governed by high-stakes certification and tightly defined pathways, APC invited Morris to challenge how credentialing bodies should show up in a world shaped by AI, global mobility, and fast-changing workforce expectations.

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Caravan, RV & Accommodation Industry of Australia (CRVA), Case Study

The Caravan, RV & Accommodation Industry of Australia (CRVA) brought Morris in at a time when the sector was under immense pressure to evolve. Member expectations were shifting, new competitors were emerging, and the association needed a way to align a broad ecosystem of stakeholders under one shared direction.

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ASOFIA, Case Study

ASOFIA, the national association for shopfitters and interior fitout professionals, commissioned Morris to lead a five-city national tour during a period of rapid change in retail, design, and commercial construction. Backed by Westfield, the tour brought together ASOFIA members across Australia to engage with foresight-led provocations about the future of retail spaces.

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Family Business Australia, Case Study

Family Business Australia brought Morris in to provoke thinking that stretched beyond succession challenging members to consider relevance, reinvention, and readiness for the next economy. His keynote explored how family businesses could remain competitive in an era of automation, demographic change, and shifting consumer values.

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Cross-Sector Business Association, Case Study

Morris served as Resident Futurist to the Australian Israel Chamber of Commerce (WA Division) not in name only, but in practice. It was a long-term alliance grounded in boardroom briefings, national business lunches, outbound trade missions, and the kind of provocative foresight that business leaders still reference years later.

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Australian Institute of Architects, Case Study

The Australian Institute of Architects asked for provocation. Over two days with the board and executive team, Morris led a high-trust, high-impact foresight engagement designed to test assumptions and pressure-test their ten-year plan. What emerged was a sharper understanding of the forces reshaping architecture and design and the Institute’s evolving role.

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Retirement Village Association of New Zealand, Case Study

The Retirement Village Association of New Zealand invited Morris to keynote their national conference and challenge their thinking and show them what’s really coming. His tailored foresight session explored what retirement living needs to become in a world where retirement itself is being redefined shifting from aged care to future lifestyle architecture.

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Tourism Export Council of New Zealand (TEC-NZ), Case Study

The Tourism Export Council of New Zealand (TEC-NZ) first invited Morris to speak during a period of intense sector disruption. Morris has returned to TEC-NZ as a trusted foresight voice guiding members through a shifting global travel landscape marked by climate pressure, digital transformation, and changing visitor expectations.

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Institute of Public Accountants, Case Study

The Institute of Public Accountants invited Morris to deliver national conference keynotes. Morris reframed the pressures facing public accountants as signals, not threats. He addressed the rise of platform-based services, shifting trust dynamics, generational client behaviour, and the automation of routine advice.

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Local Government Managers Australia (WA Division), Case Study

Morris delivered a keynote to Local Government Managers Australia (WA Division) that reframed local government from service delivery to ecosystem orchestration. His session explored emerging models of citizen engagement, digital delivery, generational expectation shifts, and the leadership skillsets local managers will need next.

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Transport Infrastructure Association, Case Study

Parking Australia invited Morris to deliver a keynote, during a time when the industry was still focused on metres, bays, and cost per space. Morris challenged that lens entirely. He reframed parking not as static infrastructure, but as a live node in the urban mobility network a potential interface between transport, technology, and city planning.

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Association of Rotational Moulders Australasia, Case Study

The Association of Rotational Moulders Australasia brought Morris in across multiple engagements from a major international conference to a live-streamed online keynote to challenge members to think well beyond their traditional markets. Long known for water tanks, kayaks, and toys, the industry had untapped capacity and a clear need to diversify.

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