Over the past 25+ years, Morris has advised, coached, and provoked internal leadership builders across companies like SEEK, Candlefox, Monash, Holmesglen, Oracle, and more  not with training modules, but with strategic foresight designed to reframe how capability, culture, and human advantage are built. He’s led full-staff provocations that helped culture teams spot the slow shifts before they became emergencies.

Long before “future of work” was a keynote theme, Morris was helping shape it from the ground up. As part of his long-standing teaching and consulting work with Holmesglen TAFE, Morris became a mentor and advisor to student teams participating in the Young Achiever Awards (YAA) — one of Australia’s most respected youth enterprise and leadership programs.

Tourism Australia booked Morris to open their grand annual conference that brings together the entire ecosystem hotels, airlines, tour operators, government agencies, regional bodies, luxury providers, and global distributors in one room. He delivered a high-stakes keynote and gave the industry a foresight map.

In 2011, the Exhibition and Event Association of Australasia (EEAA) asked Morris to lead a bold, future-facing keynote for their Leaders Forum. But what unfolded became much more than a keynote. He went on to judge the EEAA Awards for Excellence over multiple years, helping shape and elevate what good looked like across venue, supplier, campaign, and green initiative categories.

With less than 18 hours’ notice, Morris built and delivered a high-impact future-state keynote Convention 2020 mapping the forces transforming the global events industry: from hybrid delivery to venue design, emotional resonance, automation, sustainability, and the economics of audience attention. He proved how critical real foresight is when disruption hits.

At the global convention in Tokyo, with over 80 of the world’s top hotel GMs in the room, Morris was invited to deliver the opening keynote. He talked about anticipation. Emotion. Belonging. And how the best luxury brands won’t win by looking expensive they’ll win by feeling unforgettable. He introduced BreadCrumb Innovation® and HUMAND as tools to shift luxury from polished history to strategic intimacy.

Long before their Accor acquisition, Swissôtel brought Morris to their leadership teams in Bangkok and Kolkata to help reimagine guest experience. The brief? “Help us navigate luxury, wellness, and automation without losing what makes us human.” Morris delivered custom foresight provocations on AI dignity, guest psychology, and sustainability storytelling  and challenged leaders to think beyond service into systems.

For Diversified Exhibitions, Morris built a full-scale, immersive pavilion a living, walk-through exhibition of the future. It was designed to let over 100,000 attendees touch, taste, and interact with what tomorrow might feel like. Inside the space: AI sommeliers, frictionless check-in and checkout, in-room dining through smart screens, voice-activated concierge assistants, digital mirrors, smart lighting and blinds, and checkout-free café stations.

LSG Sky Chefs asked Morris to speak at their global leadership conference in Hong Kong. But he didn’t talk about process. He talked about pressure. About what happens when invisible systems carry emotional weight  and the future of inflight hospitality becomes a conversation about precision, purpose, and what service feels like at 36,000 feet.

Morris was booked to open Delaware North’s Australian Leadership Conference. His keynote was a foresight-fuelled, guest-experience-resetting keynote on future stadiums, at-seat service, on-demand food and beverage, AI planning tools, and digital fan loyalty all years before those ideas became mainstream.

In the middle of COVID lockdowns, Erdi Group approached Morris with a question few in their industry were asking: What if we used this moment to completely reimagine what our hotels are for? The result was the Erdi Innovation Lab a long-term collaboration that continues to this day.

When BIG4 gathered its national network for a major strategy and leadership conference in Brisbane, they invited Morris. Sharing the stage with Ita Buttrose, Mark Bouris, and Tourism Australia’s Andrew McEvoy, Morris delivered a keynote that zoomed past incremental change and tackled the real question: What does the next generation of travellers actually want and who’s building for them now?

When Morris was booked twice as the keynote speaker for the Tourism Export Council of New Zealand (TECNZ), it was a deep dive into the shifting wants of tomorrow’s traveller—micro-tourism, digital-first destinations, frictionless movement, and next-gen service. He brought future signals to life, proposed a 2025 tourism map, and helped operators reframe their thinking from seasonal bookings to lifelong regional relationships 

When the Caravan, RV & Accommodation Industry of Australia (CRVA) needed to look a decade ahead, they booked Morris to deliver a full Innovation foresight workshop one that would challenge every corner of their industry to confront what was coming next. Morris designed and led a 4-tribe scenario workshop that brought together four key perspectives: manufacturers, retailers, holiday parks, and consumers.

Morris delivered a keynote to the Caravan & Camping Industry Association of NSW exploring the future of regional accommodation, shifting family travel behaviours, mobile-first bookings, and what it would take for campsites, cabins, and caravan parks to keep up with changing guest expectations. He challenged operators to reimagine their value as full-spectrum experiences.

When Events Queensland gathered regional leaders, tourism marketers, and festival organisers from across the state, they wanted the opening keynote to challenge assumptions and energise the future. They brought in Morris to do exactly that and he delivered Futurevation, a bold, thought-provoking session designed to reframe what regional events could become.

In 1995, Holmesglen was building a brand-new final-year tourism and events degree and they hired Morris as their first lead lecturer. Morris created the curriculum, designed the course structure, and taught 80% of the non-financial final-year subjects across management, marketing, HR, and innovation while still running his own consultancy.

Microsoft invited Morris to join a high-profile panel to launch their Life on Demand whitepaper with Ipsos. He was joined by Microsoft’s Steven Miller, Vivid’s Jess Scully, and Ipsos' Laura Demasi. Morris brought his trademark foresight lens to the panel, unpacking themes from the whitepaper and projecting what tech-enabled living might look like by 2025 and beyond.

When Thoughtworks launched their first-ever Australian CxO event a high-end, invite-only experience for senior executives, clients, and global leadership they invited Morris to set the tone. He opened the evening by stripping away the hype. His framing: the future isn’t something you predict—it’s something you prepare to be responsible for.

As Chair of Griffith University Queensland’s Inclusive Futures: Reimagining Disability Industry Advisory Board, Morris works with more than 300 researchers to help shape what comes next. His role is to pressure-test emerging ideas, challenge assumptions, and guide the translation of breakthrough technologies into real-world, commercially relevant, and human-centred solutions.