Association of Rotational Moulders Australasia, Case Study

From Tanks to Tech: Reframing the Future of Rotational Moulding

Advanced Manufacturing Association

The Association of Rotational Moulders Australasia brought Morris in across multiple engagements from a major international conference in Penang to a live-streamed online keynote during COVID to challenge members to think well beyond their traditional markets. Long known for water tanks, kayaks, and toys, the industry had untapped capacity and a clear need to diversify.

In Penang, Morris delivered a keynote that positioned rotational moulding as a platform for innovation, not just production. He showcased how global manufacturers were using the same process in transport, housing, infrastructure, and medical devices. During COVID, he was invited back to speak online to ARMA’s members, offering practical foresight on where opportunity was emerging, how global partnerships could unlock IP, and what would be required to reposition the sector.

Shift: From legacy products to strategic reinvention across new industrial frontiers.

The result? A future-focused wake-up call that helped ARMA’s members see beyond past demand and toward global opportunity reframing capacity as competitive advantage in a rapidly evolving manufacturing landscape.