Transport Infrastructure Association, Case Study

Turning Car Parks into City Operating Systems

Parking Australia invited Morris to deliver a keynote at its national Good Will Luncheon, during a time when the industry was still focused on metres, bays, and cost per space. Morris challenged that lens entirely. He reframed parking not as static infrastructure, but as a live node in the urban mobility network a potential interface between transport, technology, and city planning.

His session explored the evolution of car parks into multi-use mobility hubs, future EV grid contributors, smart logistics platforms, and dynamic retail-adjacent spaces. Speaking to a room of decision-makers from councils, shopping centres, commercial operators, and smart tech suppliers, Morris pushed attendees to see their assets as real-time data and movement systems not real estate overhead.

Shift: From static revenue-per-space to dynamic mobility infrastructure integrated with urban flow.

The result? A reframing of parking as part of the transport stack prompting national conversations about how car parks could evolve into active, adaptive platforms powering smarter cities, cleaner movement, and higher-value urban services.