Morris Misel Case Studies

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Caltex Australia (Transport), Case Study

Caltex Australia invited Morris to headline their National Distributor Association Conference. Morris delivered a keynote on next-gen fuel retail, mapping a transport future shaped by electric vehicle adoption, predictive refuelling, microgrid integration, and blockchain-backed logistics.

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BP Australia Transport, Case Study

BP Australia brought Morris in to headline their Dealer and Regional Conference with a critical question in mind: what comes after petrol? In his keynote and business panel session, Morris mapped a future where fuel stations evolve into intelligent, multi-energy service ecosystems.

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Parking Australia, Case Study

When Parking Australia invited Morris to keynote their Good Will Luncheon, Morris challenged them to think in movement, ecosystems, and smart parking systems. His keynote reframed parking not as a static asset, but as a mobility enabler—an interface between human intent, urban logistics, and digital networks.

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BMW Financial Services, Case Study

When BMW Financial Services brought Morris in to open their week-long planning summit and shift their 2020 vision from incremental thinking to foresight-first action. Morris laid the foundation for future-focused discussions on customer evolution, mobility finance, platform integration, workforce transformation, and competitive advantage.

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FM Summit NZ, Case Study

At FM Summit NZ 2017, Morris opened the national gathering of New Zealand’s facility managers with a keynote designed to shift the profession’s posture from reactive to regenerative. Morris introduced a radical truth: facilities aren’t static backdrops—they're adaptive ecosystems at the centre of community mobility, wellbeing, and resilience.

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AMTIL, Case Study

Morris was invited to headline AMTIL’s Annual General Meeting where he challenged Australia’s manufacturing and transport tech leaders to stop benchmarking the past and start imagining what doesn’t yet exist. Morris reframed advanced manufacturing as a mobility innovation engine.

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Facilities Integrate NZ, Case Study

At Facilities Integrate NZ, Morris delivered a keynote to an audience of facility managers, system integrators, and built-environment innovators grappling with how to future-proof the spaces that power transport, logistics, and commerce. Morris challenged the audience to rethink infrastructure as a dynamic logistics interface.

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AAA, Case Study

Back in 2013, before connected mobility was trending, Morris was invited to headline the AAA Senior Managers’ Workshop with a keynote titled The Connected Car. He didn’t just introduce a new term—he framed a future where vehicles become data centres on wheels, drivers become algorithmic passengers, and roads evolve into intelligent networks.

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Hella Industries, Case Study

Hella Industries invited Morris to deliver a private executive keynote for their senior leadership team. In an intimate, late-Friday evening session, he explored the shift from component manufacturing to connected sensor networks, where hardware becomes intelligent, adaptive, and interlinked with predictive logistics systems.

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Horticulture Australia Branded Produce, Case Study

When Morris Misel first proposed the concept of branded fruit to Horticulture Australia, it was seen as radical — a seismic shift in how urban consumers connect with the food they eat. He proposed a bold retail-first strategy transform fresh produce from undifferentiated commodity into high-trust, high-loyalty consumer brands.

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Carpet Court, Case Study

When Carpet Court invited Morris Misel to speak at their national franchisee conference, they weren’t just seeking a keynote they wanted a wake-up call. Morris introduced foresight around AR visualisation, personalised showroom journeys, and customer-driven storyboarding.

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PZ Cussons, Case Study

When PZ Cussons engaged Morris Misel, they weren’t after a PowerPoint they wanted provocation. Over two immersive days, Morris dismantled old assumptions and rebuilt a culture of listening inside the company. His foresight process was simple but radical: bring the voices of real consumers into the room and let them lead.

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BP Australia Dealer & Regional Conference, Case Study

When BP Australia invited Morris Misel to speak at their high-profile Dealer and Regional Conference on Hamilton Island, they weren’t just exploring fuel trends they were asking what comes next when petrol stops being the hero. He helped reframe fuel not as a product, but as part of a broader energy lifestyle.

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Caltex Australia National Distributor Association Conference, Case Study

Caltex Australia brought in Morris Misel to headline their National Distributor Association Conference, Morris took that invitation literally. His keynote didn’t just track trends; it redefined them. He challenged attendees to stop thinking of themselves as fuel distributors and start seeing themselves as energy ecosystem architects.

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The Future Summit with ASOFIA, Case Study

When ASOFIA invited Morris Misel to headline The Future Summit, they weren’t asking for a generic trend overview they wanted a national catalyst. Over a multi-city tour backed by Westfield, Morris rewired how the retail construction and fitout industry imagined its role in what’s next.

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Retail 2020, Case Study

Retail 2020 wasn’t just an exhibition it was a portal. Designed and curated by Morris Misel, this 3-day centrepiece of the national Retail Expo welcomed over 100,000 people into a walk-through simulation of what the future of shopping could look like. Retail 2020 stood apart an immersive, multi-sensory prototype that blended technology, foresight, and theatre.

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IGA National Conference, Case Study

Morris delivered a keynote that helped IGA franchisees see beyond the shopfront. He mapped the future of community-based supermarkets not as price fighters, but as hyper-local hubs that blend convenience, connection, and customisation. Morris introduced a future where tech and trust coexisted.

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JLL Australia, Case Study

JLL Australia brought in Morris Misel to help reimagine the shopping mall not as a commercial centre, but as a connected urban lifestyle hub. Through a series of high-level strategy workshops with their leadership team, Morris challenged the notion that malls were simply in decline.

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JLL Canada, Case Study

JLL Canada invited Morris Misel to lead a series of executive foresight workshops exploring the evolution of shopping centres in a world of digital-first consumers and data-driven retail. Morris helped JLL’s Canadian leadership reimagine their retail properties as adaptive platforms not fixed locations.

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Elsternwick Mainstreet, Case Study

When Morris Misel partnered with Elsternwick Mainstreet, the goal wasn’t foot traffic it was community revival. The brief was clear: re-energise a beloved retail precinct facing the digital squeeze. Morris’s response? A hyper-local strategy that fused street charm with smart technology.

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